Roti Dingin

Roti Dingin: The Coolest Bread in Indonesia

Indulge in Anti-Melt Ice Cream Buns with a Unique Twist

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Introduction

Roti Dingin has taken Indonesia’s dessert scene by storm with its innovative approach to ice cream sandwiches. Unlike traditional frozen treats that melt quickly, Roti Dingin offers a unique "anti-melt" experience—soft, chilled buns filled with rich, creamy flavors that stay cold without the usual mess. With its quirky tagline "Roti kok dingin?" (Why is the bread cold?), this brand has captured the curiosity and taste buds of dessert lovers across Indonesia.

History

Roti Dingin started as a fresh and fun concept, redefining how people enjoy ice cream-based desserts. The brand quickly expanded, opening dine-in locations in Tebet, Jakarta, Bandung, and Cirebon, as well as takeaway spots in Depok. By leveraging social media and creative marketing, Roti Dingin has built a strong presence, continuously introducing new flavors and engaging with its growing fan base.

In early 2025, they introduced the Pistachio Bunbath, a new flavor celebrating the New Year, along with stylish, artisanal packaging to elevate the customer experience.

Food and Drinks

Roti Dingin specializes in its signature cold bread ice cream sandwiches, offering a variety of flavors to suit different tastes:

• Classic & Signature Flavors: From rich chocolate to refreshing matcha, each bun is generously filled with smooth, velvety ice cream.

• Seasonal & Special Editions: Limited-time flavors, such as the Pistachio Bunbath, bring an exciting twist to their lineup.

• Chilled, Not Frozen: The key innovation is the ice cream's ability to stay cold without melting too quickly, ensuring a fun and mess-free experience.

Alongside their buns, Roti Dingin occasionally introduces new drinks and complementary desserts, making their menu a must-try for those seeking a cool, sweet treat.

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Roti Dingin isn’t just a dessert—it’s a fresh take on how people enjoy ice cream in Indonesia. Whether you're visiting one of their outlets or grabbing a takeaway, this brand promises a delightful and refreshing experience with every bite!

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Instagram: rotidingin.id

The Roti Dingin Logo Illusion: Did Your Brain Get Tricked Too

"At first glance, I genuinely thought the Roti Dingin logo looked sad. The 'nose' and the wide open shape below it seemed like a melting frown, as if the poor bread was upset about something. But then, after looking at it again, I realized—hold on, that's actually a happy mouth! 😆 My brain totally got tricked! Now that I see the smile, I can’t unsee it. It’s funny how a simple design can play with our perception like this. Was it an intentional trick by the designer, or was it just my imagination running wild? Either way, it definitely caught my attention and made me remember the brand!"