Tricks Crisps

Tricks Crisps: A Crunchy Revolution in Healthy Snacking

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A New Era of Snacking Begins

In a world where snacking is often associated with guilt, Tricks Crisps emerged as a game-changer—offering a delicious yet health-conscious alternative for snack lovers. Developed by PT Jaya Swarasa Agung Tbk (Tays Bakers), Tricks Crisps combines real potatoes, bold Asian flavors, and an innovative baking process to create a guilt-free snacking experience.

Since its launch, Tricks Crisps has captivated taste buds across Indonesia and beyond, redefining what it means to snack smart. But how did it all begin?

The Origins: From Wafer Rolls to Potato Perfection

The story of Tricks Crisps begins with the founding of Tays Bakers in 1998 in Tangerang, Indonesia. Originally, the company focused on producing wafer rolls, gradually expanding its range to include a variety of baked goods.

As the global demand for healthier snack options grew, Tays Bakers saw an opportunity: What if potato chips could be deliciously crispy, but without the excess oil and calories?

This vision led to the creation of Tricks Crisps—a breakthrough snack that’s baked, not fried, and contains less than 100 calories per serving.

What Makes Tricks Crisps Unique?

1. Real Potatoes, No Compromises

Unlike many processed snacks, Tricks Crisps are made from real potatoes, ensuring a naturally rich flavor and satisfying crunch.

2. Baked, Not Fried – The Healthy Edge

Most potato chips are deep-fried, leading to high fat and calorie content. Tricks Crisps take a different approach—they’re baked to crispy perfection, offering a lighter, healthier alternative without sacrificing taste.

3. Under 100 Calories Per Pack

For health-conscious snackers, Tricks Crisps are a dream come true. Each sachet contains fewer than 100 calories, making it the perfect portion-controlled snack for those who want to indulge without guilt.

4. Authentic Asian Flavors

Tricks Crisps isn’t just about healthy snacking—it’s about bold, authentic flavors inspired by Asian cuisine. The lineup includes:

• Kimchi – A spicy, tangy Korean-inspired delight

• Rendang – A rich and aromatic Indonesian favorite

• Bulgogi – A sweet-savory taste of Korean BBQ

• Cheese Ramyeon – A fusion of creamy cheese and Korean-style noodles

• Asian BBQ – A smoky, flavorful treat

Tricks Crisps Goes Global

With its unique approach to snacking, Tricks Crisps quickly gained popularity, expanding beyond Indonesia to ASEAN countries, China, Taiwan, Australia, the Middle East, and even the United States.

As Tays Bakers continues to grow, Tricks Crisps remains a flagship product, helping the company carve a niche in the competitive global snack market.

A Snack That’s Here to Stay

Tricks Crisps isn’t just another potato chip—it’s a healthier, tastier, and more innovative way to snack. Whether you’re craving something spicy, cheesy, or smoky, Tricks Crisps offers a satisfying crunch with flavors that transport you across Asia.

So the next time you're looking for a snack that’s bold, delicious, and under 100 calories, you know which one to pick—Tricks Crisps!

For more details, visit Tays Bakers' official website.

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